I once won an award. A real one. With a diner and a podium moment. My own little “if my mom could see me” moment. I won Best Festival Sponsor 2015. There was only one other competitor. Nonetheless, we won. So why should you participate as a communication professional in an awards contest?
I have four good reasons for you:
Awards shows are all about community
Being in an environment where you get to meet other professionals is golden. It enlarges your network, gives you market insights and establishes you as the representative of your brand. You also get to meet great people from all different places, national and international.
A moment of recognition
Submitting your case makes you think about the how and why of your sponsorship efforts. Being judged in a hierarchy or being judged by your peers is a world of difference. You compete with other companies through a fair and impartial process where every participant has the same chances of winning. So coming out on top and winning an award is an actual moment of recognition of your or your team’s professional achievements.
A selling tool
Sponsorship experts working from the brand side often face the challenge of proving that their sponsorship investments are worth it. An award can do that. Even more, now you got the motivation, insights and the cases of the competition to add on.
Do we need a reason to celebrate?
Probably the best reason. There are few moments where we get to celebrate our successes with like-minded people.
To finalize, even though awards are a competitive thing, it is more about recognition, connection, and learning from a community sharing a passion. So what are you waiting for? Go get an award!
For people interested in European sponsorship awards, visit the ESA Award page here.
For people interested in Belgian sponsorship awards visit Sponsorlive here.
Contact us if you need advice or want to participate here.